Brand v. Utz Brands, Inc.

Defendant: Utz Brands
Food & beverageFalse advertising
CourtDistrict Court, N.D. California
Case Number3:26-cv-11845
FiledOctober 14, 2026
StatusPending

What this case is about

Consumers are suing Utz Brands, a snack food company, alleging that the company misled buyers about its products through deceptive marketing or labeling practices. The plaintiffs claim that Utz made false or misleading representations on its snack food packaging or in its advertising, causing consumers to purchase products they would not have bought, or to pay more than they otherwise would have, had they known the truth. The lawsuit seeks to represent a class of similarly situated consumers who purchased the affected Utz products during a specified time period. The plaintiffs are seeking compensation for financial losses they say resulted from relying on the company's allegedly deceptive claims, and they want the court to hold Utz accountable for what they describe as an unfair and fraudulent business practice.

What happens next

The case is in its earliest stage. The defendant has not yet responded. Class certification — the court's decision on whether the case can proceed as a class action — typically takes 12 to 24 months after filing.

Source: CourtListener docket entry. This summary was generated automatically and may not reflect subsequent filings.

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