Alarcon v. The Coca-Cola Company

What this case is about

Consumers are suing Coca-Cola alleging the company misled them about one or more of its products through deceptive marketing or labeling practices. The plaintiffs claim that Coca-Cola made false or misleading representations that caused ordinary shoppers to purchase products they would not have bought, or to pay more than they otherwise would have, had they known the truth. The lawsuit was filed under diversity jurisdiction, meaning the parties are from different states and the amount in dispute exceeds the federal threshold. The proposed class likely includes all consumers in one or more states who purchased the affected Coca-Cola product during a defined period of time and who relied on the allegedly misleading claims when making their purchasing decisions.

What happens next

The case is in its earliest stage. The defendant has not yet responded. Class certification — the court's decision on whether the case can proceed as a class action — typically takes 12 to 24 months after filing.

Source: CourtListener docket entry. This summary was generated automatically and may not reflect subsequent filings.