Botto v. Marc Jacobs International, LLC

What this case is about

Consumers are suing Marc Jacobs International, claiming the fashion brand misled shoppers about its sales and discount pricing practices. The plaintiffs allege that Marc Jacobs advertised products as being on sale or marked down from a higher original price, but that those so-called original prices were fictitious or inflated reference points that the products were never genuinely sold at. This practice, often called a false reference pricing scheme, allegedly caused customers to believe they were getting a significant deal when they were not. The proposed class is expected to include consumers who purchased Marc Jacobs products that were advertised with a crossed-out or original price alongside a lower sale price during a defined time period.

What happens next

The case is in its earliest stage. The defendant has not yet responded. Class certification — the court's decision on whether the case can proceed as a class action — typically takes 12 to 24 months after filing.

Source: CourtListener docket entry. This summary was generated automatically and may not reflect subsequent filings.