Google LLC v. Urban Extreme, LLC

What this case is about

Google is suing Urban Extreme for trademark infringement, alleging that Urban Extreme has been using branding, logos, or other identifying marks that are confusingly similar to Google's registered trademarks. Google claims that Urban Extreme's use of these marks is likely to cause confusion among consumers, who may mistakenly believe that Urban Extreme's products or services are affiliated with, endorsed by, or sponsored by Google. This unauthorized use allegedly damages Google's brand reputation and the goodwill it has built in its trademarks over time. Google is seeking to stop Urban Extreme from continuing to use the infringing marks and may also be seeking financial damages resulting from the alleged infringement.

What happens next

The case is in its earliest stage. The defendant has not yet responded. Class certification — the court's decision on whether the case can proceed as a class action — typically takes 12 to 24 months after filing. See our FAQ for how class actions work and what it means to be a class member.

Source: CourtListener docket entry. This summary was generated automatically from the public docket and has not been reviewed by an attorney. It may contain errors and may not reflect subsequent filings. Published by Access Law Group; responsible attorney Bogdan Enica, Esq..